Small businesses have a unique opportunity to use video marketing to reach new customers and grow their businesses. But many small businesses don’t know where to start, or they make common mistakes that can hurt their efforts.
This article will outline nine video marketing tips for small businesses. These tips will help you create compelling videos and can help you reach your target audience.
Keep it Short and Sweet
People have short attention spans, so keeping your videos short and to the point is essential. The average person only watches about 20 minutes of online video per day, so you need to make sure that your videos are concise and capture attention quickly.
For example, if you’re promoting a new product, you could create a one-minute video that introduces the product and its features. Or, if you’re sharing tips or advice, you could make a two- to three-minute video that gives viewers practical information they can use.
Focus on Quality, Not Quantity
It’s better to have a few high-quality videos than many low-quality ones. Rather than trying to produce a large volume of content, focus on creating a few muscular videos that will resonate with your audience.
Hence, it is vital to use a professional studio room with all the equipment required to shoot and film a quality video. If you don’t have your own space, try to rent audio-visual studios for the purpose. You can easily find many such videos online.
Make Sure Your Videos are Mobile-Friendly
More and more people are watching videos on their mobile devices, so it’s essential to make sure that your videos are optimized for viewing on smaller screens. This means using shorter video lengths and making sure that the videos are formatted for different screen sizes and orientations. You can do this by creating vertical videos (for viewing on smartphones) and horizontal (for viewing on tablets and laptops).
If you want people to take action after watching your video, you need to include a call to action (CTA). This could be telling them to visit your website, sign up for your email list, or follow you on social media. Keep the CTA short and straightforward, and ensure it’s relevant to the video content. For example, if you’re promoting a new product, your CTA could visit your website to learn more.
Make use of Annotations and Cards
YouTube offers a number of features that can help you promote your business and drive traffic to your website. These include annotations, which are links that you can overlay on your videos, and cards, which are pop-up windows that appear during the video.
Both of these features can be used to promote your website or other online presence, so take advantage of them.
Choose the Right Thumbnail
Your video’s thumbnail is essential because it’s one of the first things people will see when they come across your video. Make sure to choose a thumbnail that represents the video and that will grab attention.
Think About SEO
Like any other type of content, it’s essential to optimize your videos for search engines. This means using keywords and phrases in your title and description and tagging your videos with relevant keywords. This will help people find your videos more efficiently, and it will also help you rank higher in search results.
To find keywords for your videos, you can use Google’s Keyword Planner tool. This tool will help you find keywords relevant to your business and have high search volumes.
In addition, you can use YouTube’s own keyword research tool, which will give you data on the popularity of different keywords.
Cross-Promote Your Videos
Once you’ve created a few videos, it’s important to promote them across all of your channels. This includes promoting them on your website and social media accounts and having them in email marketing campaigns. Social media marketing is one of the best ways to go about this. Since most youngsters enjoy watching videos and reels on social media, you can leverage the platforms to your benefit.
You can also submit your videos to directories and blogs with similar content. This will help you reach a wider audience and get more views.
Analyze Your Results
After you’ve published your videos, it’s essential to track the results and analyze your performance. Look at view count, watch time, likes, comments, and shares.
This data will give you insights into what’s working and what’s not so that you can adjust your strategy accordingly.
Video marketing is an excellent way for small businesses to reach new customers and grow their businesses. By following these tips, you can create compelling videos and help you reach your target audience.