To make your products more appealing to Gen Z, you first need to understand what makes this generation tick. In general, Gen Z is more conscientious than previous generations. They’re also more environmentally and socially aware. With that in mind, here are five tips on how you can make your products more appealing to Gen Z:
Use Sustainable Materials
Gen Z is very conscious of sustainability and the environment. A study found that 64% of Gen Z consumers would switch to a brand that supports a cause they care about. So, if you want to make your products more appealing to Gen Z, use sustainable materials whenever possible. This will show them that you’re a brand that cares about the planet and is invested in making a positive impact.
If your product is packaging heavy, consider using recycled materials. You can also look into using compostable or biodegradable materials. Make sure you’re transparent about whatever route you decide to go. Let Gen Z know that your brand is taking steps to be more sustainable. This way, they can trust that you’re a responsible company trying to reduce your environmental footprint.
Consider Your Packaging
In addition to using sustainable materials, you should consider your packaging from a sustainability standpoint.
- Can your packaging be recycled?
- Is it made from recycled materials?
- Is it reusable?
The more eco-friendly your packaging is, the more likely Gen Zers will be interested in your product. Additionally, consider the aesthetic of your packaging. Is it eye-catching and on-trend? Gen Zers are drawn to visually appealing products, so ensure your packaging is up to par.
Custom packaging is also a great way to make your product more appealing to Gen Z. Do this by personalizing the packaging with their name or initials. You can also include a message that’s specifically for them. This will show Gen Z that you’re a brand willing to go the extra mile to make them feel special. You can also try minimalist packaging to appeal to Gen Z’s aesthetic sensibility.
Invest in Social Media Advertising
A study found that Gen Zers say social media influences their purchasing decisions. So, if you want your product to appeal to this generation, you need to invest in social media advertising. You can do this by creating engaging content that speaks to their interests. You can also run targeted ads on social media platforms like Instagram and TikTok. It’s also important to make sure your website is mobile-friendly. 95% of Gen Zers are always on their phones, so you must ensure they can easily view and purchase your products from their mobile devices.
Support Social and Environmental Causes
Donating a portion of your proceeds to social or environmental causes is another great way to make your products more appealing to Gen Zers. As we mentioned, this generation is very conscientious and always looking for brands that align with their values. So, by supporting causes they care about, you’ll demonstrate that you’re a brand worth their time and money.
Look into partnering with a local or national nonprofit. You can also research environmental causes that you’re passionate about and donate to those. If you want, you can even let Gen Zers choose which cause they want you to support. This way, they know their purchase is going towards something they believe in. Of course, you should do this also because you believe in the cause, not just to make a quick buck. So it’s important that you also believe in and support the cause you’re donating to.
Be Transparent About Your Ingredients and Source Materials
Transparency has become increasingly important to consumers recently, especially for Gen Zers. Companies need to be transparent about where their products come from. So, to make your products more appealing to this generation, be clear about where your ingredients and source materials are coming from. They’ll appreciate your openness and be more likely to trust you.
This is a great opportunity for your company to switch to sustainable and ethical sourcing. This way, you can be transparent about your materials while also making a positive impact. Not to mention, sustainable sourcing is usually more affordable in the long run. It’s a win-win for both your company and the environment.
You can tap local resources to source your materials. This way, you can build relationships with the people and businesses in your community. You can also look into certified sustainable sourcing programs. These programs ensure that your materials are coming from responsible and sustainable sources.
In general, this generation is very conscientious. Focus on using sustainable materials, supporting social and environmental causes, being transparent about your ingredients/source materials, and utilizing technology whenever possible. By following these tips, you’ll be well on your way to winning over the hearts (and wallets) of Gen Zers everywhere and positively impacting the world.