Having an online presence is important for any business nowadays. It establishes credibility and proves that your business is not a scam. Maintaining an online persona can also do more for your business besides the fact that it can widen your reach and accessibility.
But all that is meaningless if you don’t know how to use the available tools for your benefit. Websites, social media accounts, and advertisements, all these platforms can be used to create your business’ online persona and further your audience reach.
There is a fine line between knowing the basics of using these tools and maximizing the potential it has for your business’ growth. To help you identify the difference between these two situations, here are a few defining factors:
Your Business Website
Many businesses have their own websites containing relevant information about their services or products, how they can be contacted, and where they are located. And while that is a good enough reason to have a website, it doesn’t do much to serve the purpose of having one.
A great website utilizes two main components: one that hooks the audience and another that reels them in. Those two components are design and content. When those two are made to complement each other, that’s when you’ll know that you’ve maximized the full potential of your website.
When people talk about a website layout, they aren’t just about the organization of the logo, pictures, and content inside it. A good layout can hook the audience’s eye and take them on a visual journey that follows a “flow.”
This can mean that everything on your website is coherent and valuable. This is where you reel them in with good content. And content doesn’t just refer to short descriptions or a gallery of your product or service.
Engaging and inviting content contains relevant information and how this information can be relatable to your reader. With good content, you are no longer just promoting your brand. You’ll need to be able to relate to your audience as well.
Your Social Media Presence
Having accounts in social media sites can only work if it is managed properly. Sure, it adds to your online presence, but if it remains dormant for prolonged periods, the account might very well be dead.
To maximize the potential of your social media accounts, you’ll have to keep them updated and active by posting even once or twice a week, at the very least. It can be a way to draw in more audience and prospective customers, or it can be a platform where you promote your brand.
You can utilize your accounts depending on the needs of your business. If you need to have more online traffic, you can interact with your account’s followers. Encourage them to ask you questions about the nature of your business or how your product or service can be beneficial to them.
If you need to showcase your product or service to garner more sales or profit, you can promote them on the accounts as well. You can even offer special discounts or offers for your followers if they take you up on the promo.
Keeping your social media active and reachable is how you maximize the potential it can offer your business. You can search for other ways you can use social media for business online.
Since ad placements can cost you money that you might not be willing to invest in, you can promote your products or services through your social media accounts. But consider the benefits of advertising your brand can give you.
If you know when and where to place your advertisements, it might be worth the expense. For instance, paid ads on Facebook usually don’t cost much, and it can be fixed depending on the duration and reach that you want to achieve.
Learning about your target market’s peak hours can also be a good way of analyzing your strategy. If, for example, your target audience is the millennial market, then you should be advertising your products or service after office hours. During those hours, most young adults may be spending time on their phones while they’re on their way home.
When you understand the concept of how websites, social media, and advertisements work, only then can you maximize their full potential. Do some homework by learning from established brands and how they carry their online personas.
And then adapt what you learned from them to your business. You can also check out tutorials about how you can market your brand or seek professional help from seasoned marketers. You will be maximizing all these platforms in no time!