It’s easier to start a business now compared to the past. You don’t need a physical store to sell items. It’s also easier to reach people from all over the world. But the convenience can also be like a double-edged sword. Because anyone who has internet access can open an online shop, customers can’t help but be wary of buying from smaller businesses.
Here are a few ways you can gain customers’ trust online:
1. Up-to-date Website
How can customers trust a site that’s buggy and prone to attacks? Use a vulnerability management tracking tool to identify weak spots and improve flaws. It can also ensure that your site works and appears right on various devices.
Take note of your competitors’ sites. There should be a definite contrast when compared to your website. You should also offer various payment options like PayPal, cash on delivery, and credit cards. The variety of choices can attract new clients and help them ensure their payment.
You should also post frequently so your site doesn’t look outdated. Schedule posts a couple of times every week. Take advantage of holidays and seasonal events. People are more likely to buy when they see that a site is always updated.
2. Feature Reviews
Reviews are one of the most important deciding factors for online shoppers. Figures show that the majority rely on other people’s feedback before buying something. It’s why it’s important to ask your customers to leave a review after getting the product.
Reviews are crucial because they contain significant information. They show that people have bought the product or service before. It also gives a glimpse of their experience so potential customers will know what to expect. Sometimes reviewers even include helpful tips that can improve others’ experience.
While you can moderate the reviews, be sure to also show the negative comments. They give a more complete vision of the product or service. It also gives you a chance to improve your business. Besides, you may be accused of using fake reviews if only positive ones show on your site.
3. Accessible Customer Service
Besides the quality of the product, customer service is one of the most important factors that can help your online reputation. Even if the client had a negative experience, your customer support can salvage it. For example, you can offer discounts or exchanges to correct the problem they faced. Being accommodating to their requests is crucial. Another important component is the timeliness. Some questions are time-sensitive so it’s best to reply within the day. If you can’t answer their questions right away, at least set your system to send acknowledgement emails. This is so your customers won’t be wondering if the message has gone through or not.
When you offer quality customer support, it will help improve your reputation online and offline. Your customers are more likely to buy from you again and recommend your business to others.
You don’t have to be a multinational corporation to be a trustworthy business. With the right steps and maintenance, you can gain customer trust and reach more people than ever.