Strategies for Increasing the CTR of a PPC Ad at the Lowest CPC

More and more companies are now investing in pay-per-click (PPC) marketing. This is primarily accredited to the increased awareness of how much their online marketing efforts stand to benefit from an optimized PPC campaign. Not all businesses are however raking in decent revenue from their PPC campaigns. This is because they do not understand what …

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GMOs: A Brief History

The field of agriculture has always been one at the forefront of advancement, as the industry is responsible for feeding us. No one can really deny that any tool or development created can be harmful. That is unless you as people have very strong opinions on GMOs or genetically modified organisms. While some support it, …

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Upcoming Trends in the Mobile Application Industry

Trade shows are among the most intense things a tech company will have to deal with. There are investors to impress, companies to connect with, journalists to answer, and consumers to impress. The last group of people is especially important, as trade show mobile apps and other applications have increasingly led the way to showcasing what a tech company …

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Types of IT Outsourcing Models

Very few business operations will work nowadays without the right technology. This, in most cases, relies primarily on the right IT services. There are various IT services intended to support multiple functions in your company. The technological landscape, however, continuously changes, and it is almost impossible for an in-house IT department to keep up. But …

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Web Design

How to Improve Your Website Design

These days, everyone wants to make a good first impression when they have visitors coming to their homes. You don’t want them to go to a cluttered house. Similarly, people should strive to make a good first impression for visitors visiting their website. Besides, you have a limited time to grab the attention of visitors …

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Competitor Analysis: How to Beat Competitors at Their SEO Game

Most people now use search engines to look for information on products and services. So as a business owner, it’s immensely vital that you rank well in search engine results pages (SERPs). You need to outperform the search engine optimization (SEO) efforts of your competitors and outrank them in SERPs. But you should know that …

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