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Higher Education Can Entail Higher Costs: What You Need to Pay for College

A lot of people think they can’t afford college, but this is usually not true. Most colleges provide financial aid options for those who qualify, so don’t be discouraged. You should take the time to find out what kind of scholarship opportunities exist at your desired university today. There’s no reason why anyone should miss out on higher education because of money problems, especially when so many resources are available to help. But don’t worry; …

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The Impact of Big Data on Customer Experience

All around the world, brands, big and small, are now utilizing big data. They use big data to mine pertinent information related to their customers, competitors, and the market. In a nutshell, big data is revolutionizing customer experience worldwide. But the question is, will investing in big data help all brands stand up against the competitive market? How Big Data Can Help Boost Business Success Big data refers to the consolidation of all sorts of data are …

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Make the Most of Your Online Business as a Beginner

So, you’ve decided to start an online business. In this day and age where everything that we could ever need is right there at our fingertips, you can find plenty of products and services online. And especially in times like these, when meeting face-to-face is still not recommended, conducting business online might be your best option in keeping your business afloat, if you already have one, or to earn a steady income. But how do …

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Not a Diet: Updating Your Food Habits, Meal by Meal

Food forms a significant part of what defines human beings. What we eat and how much we eat, combined with how much we move, creates our bodies. According to the 2020–2025 Dietary Guidelines for Americans (DGA), Americans eat more and move less, which means around 74 percent of adults are obese or overweight. Alarmingly, the age group with the highest rate of obesity at 43 percent is 40 to 59 years old. Following this statistic is …

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Website Security: How to Protect Your Website From Digital Threats

You may not believe your site is worth hacking, yet websites are constantly breached. The bulk of web security vulnerabilities do not aim to steal your data or disrupt your website’s structure but rather exploit your server as an electronic mail relay for spamming or putting up a makeshift web server, usually to offer illicit content. Another systematic method for hacked computers to be abused is to utilize them as part of a botnet or …

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Top Ways to Keep Your Server at Peak Performance

The thought of a server room doesn’t automatically cross a business owner’s mind until there is a need for it. There was a significant surge for its need when lockdowns took place and many businesses had to resume from home, but most especially online. Working from home meant heavy pressure for server rooms. With heavy reliance on technology even for the simplest of things like communication, data management has never been as relevant during special …

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Digital Marketing: How It’s Transformed Businesses

Digital marketing is a term that can be used to describe many aspects of how businesses market themselves online. For example, digital advertising, social media marketing, search engine optimization or SEO, and web design are considered digital marketing strategies. Digital marketing has become necessary for any business to survive in today’s marketplace because it allows businesses to reach their target audience with tailored messages and content. Digital marketing is one of the best ways for …

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Streamlined Marketing: Make Marketing Easy

One challenge that some companies have to face is the issue of marketing. It can get very confusing when handling all the facets of marketing because of the various channels and demographics. To make things easier, it would be a good idea to simplify the marketing approach used by the company. Fortunately, there are several ways to do that and, with the help of the latest technology, it is much easier. Identify The Best Customers …

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Silicon Valley of Dreams: The Millionaires Who Started from Silicon Valley Start-ups

Silicon Valley is the home of many technologies we know of today. It’s also home to many digital marketing agencies and industry giants such as Apple, Google, Facebook, and Netflix. It’s easy to forget that many of these companies started as start-ups, earning a fraction of what they earn now. Many of the CEOs and founders of these tech giants started with very little recognition. They also started not knowing what is ahead of them. …

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3 Ways to Optimize Your Online Marketing Strategy and Grow Your Sales

The current global pandemic is pushing people toward online shopping. Most businesses have doubled their online marketing efforts. Naturally, the competition for online shoppers is at an all-time high. Google cracking down on old, clunky, and mobile-unfriendly websites isn’t helping the issue. If your site isn’t built for mobile-first setup, it won’t rank at the top. Moreover, sales will be hard to come by if your marketing strategies aren’t sharp. Luckily, these problems are easy …

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