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marketer

A Guide to A/B Split Testing: The Secret Behind Successful Marketers

No matter the industry you’re in, your competitors are more than likely actively testing everything from your company. From the latest iterations of their landing pages in their marketing campaigns to the efficiency of a cybersecurity company’s penetration testing in protecting their systems—they’re always finding new ways to stand out. If you don’t stay current, they’ll get ahead of you and eventually steal your customers.   However, if you’ve tried increasing your conversion rates and …

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online business

How Online Businesses Can Build Trust in Three Ways

It’s easier to start a business now compared to the past. You don’t need a physical store to sell items. It’s also easier to reach people from all over the world. But the convenience can also be like a double-edged sword. Because anyone who has internet access can open an online shop, customers can’t help but be wary of buying from smaller businesses. Here are a few ways you can gain customers’ trust online: 1. …

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3 Essentials in Crisis Management

Crisis management is more than just a safety net. It saves lives and prevents putting more lives in danger. It also involves picturing out the worst-case scenarios as well as the causes and effects of each course of action. Having a concrete plan for dire situations prepares the community for that they can do in times of calamities and disasters so that they can avoid feeling lost while dealing with grave events. In crisis management, …

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marketing strategy concept

Marketing and Sales Strategies to Better Entice Customers

Do you remember when you used to convince your parents to buy you a new console or clothes? Have you tried to get them to take you to piano lessons? They would usually ask the million-dollar question “Why?” and then, you would come up with a bunch of reasons to answer that question. Getting their “buy-in” means your marketing strategy was a success. You can apply the same concept to a sales pitch. On the …

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Mukbang – When Food and YouTube Is Life

Eat-cast! No, there is no such word in the English dictionary but, it is the best translation of what South Koreans refer to as meokbang or mukbang. This popular format is different from the usual cooking shows we see. The focus in a mukbang video is on the food and how the presenter eats it. The Popularity of Mukbang Mukbang came from the Korean words, “meongneun,” which means eating, and “bangsong,” which means broadcast. It …

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smart farmer use drone for various fields like research analysis

Types of Aerial Platforms for Drones

Drones are aircrafts with no human pilot aboard. They are thus also called unmanned aerial vehicles. A lot of companies and individuals are now using them for remote sensing, motion and commercial picture filmmaking, disaster relief, oil and gas exploration, construction, and large scale farm spraying.  Drones are also used for line-of-sight flying which involves attaching a camera to the drone and flying it over scenic locations to catch a glimpse of the breathtaking views. …

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Dentist

Methods to Attract More Patients to Your Dental Office

You’ve earned your degree and license and you finally saved up enough money to start your dental practice. But there are over 28,755 dental offices in California, and you may find it difficult to stand out. This is especially true if you have little to no experience in marketing or business management. You want to make sure your clinic stands out and gains a good reputation. However, achieving this can take some time. Luckily, there …

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Businessman at his desk

Dealing with Common Workplace Injuries

Workplace injuries can happen anytime. It could range from something as simple as a paper cut to something as grave as open wounds that would need an immediate trip to the hospital. Fortunately, a good knowledge of the basics of first aid can help you deal with such a situation. What Is a First Aid Injury? The first thing that you need to keep in mind is that not all injuries in the workplace can …

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Automate the Right Business Processes by Looking out for These Key Characteristics

In the search for ways to improve productivity while reducing costs, modern businesses have increasingly embraced automation as a means of maximising their efficiency. While you may be interested in applying these solutions to your business operations, which processes should you seek to automate? Here are the common characteristics to look for. Standardised, rule-based processes Any automated system is built upon rules. Whether you purchase ready-made software off the shelf or work with a developer …

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Tips on How to Secure Important Digital Data

Currently, we’re living in the digital age. Notebooks have been replaced by smartphones and devices. Planners have turned into mobile applications. Important documents are now being exchanged and stored online. This innovation has proven to be very beneficial, as it’s more convenient and easier now to keep track of and access files. But it doesn’t mean that it’s secure. The advent of technology has given rise to data theft and breaches of privacy, among others. …

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